Wickan a modern way to create protection and mindfulness without appropriation.
Protection from Evil Spirits
Overview
Wickan is a modern candle and reed diffuser line that reimagines cleansing rituals through an ethical and intentional lens. Rooted in research around the cultural appropriation and environmental impact of white sage and palo santo, the project responds to a growing need for alternatives that respect both tradition and sustainability. By shifting toward widely cultivated, culturally shared botanicals like lavender, Wickan offers a more mindful approach to ritual practice.
Scope of Work
+Package Design
+Brand Storytelling
+Advertising
+Market Research
+ Art Direction
+Logo Design
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Many wellness brands focus on general health trends such as immunity, beauty, or fitness, while autoimmune diseases remain underrepresented and poorly addressed. Existing solutions often require individuals to manage multiple supplements, medications, and routines, which can be overwhelming for those already dealing with fatigue, brain fog, and unpredictable symptom flares.
There is a clear opportunity to develop a supportive wellness brand that simplifies this process offering clarity, consistency, and trust for individuals who often feel overlooked by mainstream wellness spaces.
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Lupus is a complex autoimmune disease in which the immune system attacks healthy tissues, causing inflammation in the skin, joints, blood, and vital organs such as the kidneys, lungs, and heart. People living with lupus frequently manage a wide range of symptoms, including fatigue, joint pain, and flare-ups that can interrupt daily life.
Research revealed that many individuals rely on multiple supplements to manage their symptoms. This creates confusion and adds to the physical burden of the condition. Individuals living with lupus often seek simple, reliable guidance and products that acknowledge their challenges while empowering them to care for their bodies with confidence.
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Phyla introduces a science-informed wellness brand designed specifically for people living with lupus. By offering one formula available in three convenient delivery methods: powder, sublingual drops, and gel capsules.
Through compassionate messaging, transparent communication, and thoughtful design, Phyla creates a supportive experience that prioritizes simplicity, credibility, and empowerment for people often underserved in the wellness industry.
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