Phyla a science informed wellness brand designed for individuals living with lupus.

Multi-Purpose Lupus Supplement

Overview

Lupus causes inflammation affecting the skin, joints, blood, and organs such as the kidneys, lungs, and heart. Phyla simplifies management with a multi-purpose lupus supplement; one formula that works in three convenient delivery methods, removing the need for multiple products or complex routines.

Scope of Work

+Package Design

+Brand Storytelling

+Advertising

+Market Research

+ Art Direction

+Logo Design

  • Many wellness brands focus on general health trends such as immunity, beauty, or fitness, while autoimmune diseases remain underrepresented and poorly addressed. Existing solutions often require individuals to manage multiple supplements, medications, and routines, which can be overwhelming for those already dealing with fatigue, brain fog, and unpredictable symptom flares.

    There is a clear opportunity to develop a supportive wellness brand that simplifies this process offering clarity, consistency, and trust for individuals who often feel overlooked by mainstream wellness spaces.

  • Lupus is a complex autoimmune disease in which the immune system attacks healthy tissues, causing inflammation in the skin, joints, blood, and vital organs such as the kidneys, lungs, and heart. People living with lupus frequently manage a wide range of symptoms, including fatigue, joint pain, and flare-ups that can interrupt daily life.

    Research revealed that many individuals rely on multiple supplements to manage their symptoms. This creates confusion and adds to the physical burden of the condition. Individuals living with lupus often seek simple, reliable guidance and products that acknowledge their challenges while empowering them to care for their bodies with confidence.

  • Phyla introduces a science-informed wellness brand designed specifically for people living with lupus. By offering one formula available in three convenient delivery methods: powder, sublingual drops, and gel capsules.

    Through compassionate messaging, transparent communication, and thoughtful design, Phyla creates a supportive experience that prioritizes simplicity, credibility, and empowerment for people often underserved in the wellness industry. 

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