Keystone & Co. a space between work and home for men to reset in under an hour.

Mens Body Care Studio

Overview

Keystone & Co. is here to bridge the gap between home and work. It’s not a spa or a salon, but a third space where men can step away from their busy days and reset. A body care studio offering services, supplements, information, and the idea that self-care isn’t complicated, it’s accessible, and it’s for everyone.

Scope of Work

+Branding

+Promotional Design

+Spacial Design

+Market Research

+ Art Direction

+Copywriting

  • Many wellness brands focus on general health trends such as immunity, beauty, or fitness, while autoimmune diseases remain underrepresented and poorly addressed. Existing solutions often require individuals to manage multiple supplements, medications, and routines, which can be overwhelming for those already dealing with fatigue, brain fog, and unpredictable symptom flares.

    There is a clear opportunity to develop a supportive wellness brand that simplifies this process offering clarity, consistency, and trust for individuals who often feel overlooked by mainstream wellness spaces.

  • Lupus is a complex autoimmune disease in which the immune system attacks healthy tissues, causing inflammation in the skin, joints, blood, and vital organs such as the kidneys, lungs, and heart. People living with lupus frequently manage a wide range of symptoms, including fatigue, joint pain, and flare-ups that can interrupt daily life.

    Research revealed that many individuals rely on multiple supplements to manage their symptoms. This creates confusion and adds to the physical burden of the condition. Individuals living with lupus often seek simple, reliable guidance and products that acknowledge their challenges while empowering them to care for their bodies with confidence.

  • Phyla introduces a science-informed wellness brand designed specifically for people living with lupus. By offering one formula available in three convenient delivery methods: powder, sublingual drops, and gel capsules.

    Through compassionate messaging, transparent communication, and thoughtful design, Phyla creates a supportive experience that prioritizes simplicity, credibility, and empowerment for people often underserved in the wellness industry. 


Advertisement Campaign 

These ads demonstrate how the brand can better support individuals with Lupus through “Understanding the Signs.” With an emphasis on early recognition of lupus symptoms, and how it can make all the difference. 

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